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Conference Recap: "Everybody plays a role"

Hosted at International School of Hellerup
Rygårds Allé 131
2900 Hellerup
Denmark
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Saturday, May 19 • 3:00pm - 4:00pm
Riding the Digital Wave: How marketing in schools is going paperless

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Zoe will share with you her experience working in both a small budding school and a large established program. Both needed very different approaches in marketing & communications and with this, she learned how international families search for schools and ultimately choose the best fit for their child(ren). While many schools still find success in sharing their offerings in printed media and through word of mouth, today’s world is becoming more and more accessible through taps and swipes. Social media has transformed the way the world learns and communicates. The shift from printed media to digital platforms is well on its way and international schools need to keep up with the change in marketing in order to stay obtainable. Zoe will be discussing the some of the digital marketing practices her school currently use and how social media is revolutionizing the way in which the admissions office is able to promote the school. The digital age is not only the future. It is now. And international schools need to remain accessible to their global market. Zoe hopes to share how Southbank has adapted to this binary world and how they maintain their identity beyond London’s borders.

Speakers
avatar for Zoe Bergeal

Zoe Bergeal

Head of Admissions & Marketing, Southbank International School
Zoé is the Head of Admissions & Marketing at Southbank International School, central London's largest IB World School. Before joining Southbank, she graduated from University College London with a Masters in Child Development in 2015 and a BSc in Psychology from the University of... Read More →



Saturday May 19, 2018 3:00pm - 4:00pm CEST
International School of Hellerup Rygårds Alle 131, 2900 Hellerup, Denmark